There are thousands of tactics and strategies for building an audience on YouTube, but if you look at any channel with a monster following, they will always have three traits: quality, consistency, and personality.
YOU MUST DELIVER QUALITY CONTENT
HD video quality with good lighting and good color.
Clear audio.
Relevant and engaging title and thumbnail.
Description and keywords that target what your audience is searching for.
YOU MUST DELIVER CONSISTENT CONTENT
Upload at least once a week, multiple times a week preferred.
Don’t upload a million videos at once.
Upload at a consistent time.
YOU MUST HAVE A PERSONALITY
Talk to the camera like it’s your friend.
Be comfortable being yourself.
Let your personality out.
Interact with your fans
You can do OK by having a mix of any two of these laws. Heck, quality alone can earn you millions of views, but NOT a following of millions dying to see your next video.
Competing for attention in a crowded category is tough, but we all know that quality content wins in the long run. I’ve just gotten started with my channel, and I can’t wait to see where it goes.